Media guidelines

1. Advertise at Totalvene.fi

Traditionally, boating journalism and marketing in the boat field have been mainly limited to print magazines. One of the reasons has been a lack of credible, professionally produced online publications whose target readership and circulation numbers would satisfy advertisers.

Totalvene.fi is a fresh and exciting new channel that publishes current news, articles, and reviews from the world of boating. Totalvene.fi is a niche tool that can help you get more out of boating marketing. When advertising at Totalvene.fi, you are not dependent on a precise publication date, and we can quickly find a framework that fits your budget in order to produce a successful campaign.

2. Banner ads

Totalvene.fi offers several options for banner ads. In the section Prices and technical specifications you can find different alternatives and the technical specifications for the ads.

Some of the banners are shown in the so-called desktop format, which is a format designed for desktop computers. Some other banners, on the other hand, are only designed for mobile devices. The scalability from desktop to mobile is mentioned separately in the banner specifications.

3. Special formats

Boost your campaign with special formats. Our alternatives are listed below.

Video ads

Video ads produced in the HTML5 format can be shown on the site in certain banner positions, and also in the pre-roll format. The banner positions are defined in the section Prices and technical specifications.

Pre-roll videos

The ad video is shown in the KATSO (”View”) section before the article’s main video is opened. A pre-roll video also works in LUE (”Read”) articles under the Test and Premiere categories if they include a main video.

Sponsored articles – native advertising

A sponsored article, or a native ad, is an effective way to aim an ad at your desired target group. The editorial layout typical for sponsored ads significantly increases the ad’s weight. A sponsored article is seen with the regular articles in a fixed position but stands out as a separate entity with the label ”advertising”.

Content-targeted banner position

You can reserve a fixed position for a banner in context with a certain article in the Parade or Article parade position.

4. Prices and technical specifications

In this section, you will wind the price list and file specifications for all digital ads at Totalvene.fi.

See all banner positions:

Frontpage banners	Banners within an article

Banners – desktop and tablet

Banner	CPM	Technical specifications	File formats	Position
Panorama, small	€21	1360x120px Also 980x120px Max file size 80kb	jpg, gif, png, HTML5	Top:
Panorama, large	€25	1360x200px Also 980x200px Max file size 100kb	jpg, gif, png, HTML5	Top:
Parade	€30	1360x400px Also 980x400px Max file size 140kb	jpg, gif, png, video, HTML5	Top: A content-targeted (article-specific) banner is also possible for this position, ask our sales department for further information.
Logo parade	€18	468x150px Max file size 40kb	jpg, gif, png, HTML5	Next to logo:
Skycraper	€20	200x600px Max file size 60kb	jpg, gif, png, HTML5	Outer sidebar:
Sponsor box	34 €	300x250px Max file size 50kb Scalable for mobile devices.	jpg, gif, png, HTML5	Sidebar:
Article parade	€38	600x500px Max file size 80kb Scalable for and viewable on mobile devices. The recommended dimensions for a video banner are 640x360px or 600x377px (16:9).	jpg, gif, png, video, HTML5	Frontpage article feed and content:
Multibox	€395 per month	165x250px Max file size 80kb Three different banners, each of which may include a separate target link	jpg, gif, png, HTML5	Frontpage article feed and content::
Special parade	€25	468x150px Max file size 40kb	jpg, gif, png, HTML5	On top of the main image/video of a Test or Premiere article::/p> A content-targeted (article-specific) banner is also possible for this position, ask our sales department for further information.

Special banners – desktop and tablet

Banner	CPM	Technical specifications	File formats	Position
Opening	€75	1250x717px Max file size 200kb	jpg, gif, png, HTML5	Fullscreen, opens to fill the whole screen when the site is loaded for the first time
Wallpaper	€90	1920x1200px Max file size 200kb	jpg, gif, png	Background image on the site:

When designing desktop banner ads, please take into account in e.g. typography that the site responsively scales a certain number of banners when screen size changes (also in tablet view).

Banners – mobile devices

Banner	CPM	Technical specifications	File formats	Position
Mobile panorama	€29	600x600px (/ 300x300px) Max file size 65kb	jpg, gif, png, HTML5	Top:
Article parade	€38	600x500px / (scales to 300x250px on mobile) Max file size 80kb See desktop banners. Responsive, scalable from desktop to mobile. The recommended dimensions for a video banner are 640x360px or 600x377px (16:9). Mobile browsers do not necessarily support autoplay (automatic playback) on videos.	jpg, gif, png, video, HTML5	feed and content:
Sponsor box	€34	See desktop banners. Responsive, scalable from desktop to mobile.	jpg, gif, png, HTML5	End of the article feed and in the article before comments:

When designing mobile banners, please take into account that the site responsively scales banners depending on the width of the smartphone screen. E.g. in the vertical direction, the Mobile panorama is shown as 300x300px and the Article parade as 300x250px.

Prices for special formats

5. More information on supported formats

See Prices and technical specifications for banner-specific pixel dimensions and maximum file sizes. Below is more information on the formats.

File formats

We recommend using the jpg, gif, and png image formats and file formats made with Javascript or HTML5 web technologies. Gif animations are also possible.

We do not accept ads made with Flash. You can reach the same end result by using Javascript or HTML5.

The video format is mp4.

Note that advertising designed for mobile devices should be suitable for a smaller screen when it comes to e.g. typography.

Maximum file sizes

The maximum sizes for banners and videos are listed in kilobytes in the section Prices and technical specifications. The sizes are restricted in order to avoid delays in the loading of the site.

Video creatives

Pre-roll videos

• File format mp4
• 1980x1020px (1280x720px), 25 frames per second
• Maximum file size 5Mb
• Can be downloaded from a third-party service (use this if possible)
• Stereo audio 44.1kHz or 48kHz
• Bitrate max 16000kbps

Ad video in a banner

• File format mp4
• Resoluutio: 640x360px (also 600x337 px), 25 frames per second
• Recommended file size 500kb, maximum file size 1.7Mt, recommended duration max 30 sec
• Browsers do not necessarily support autoplay (automatic playback of the video)
• Can be downloaded from a third-party service (use this if possible)
• Bitrate max 2,000kbps
• NB! If the video is located in the Parade position, also deliver a 980x400px background image with the advertiser’s logo, max 50kb. Position the logo in the top left corner of the background image.

HTML5, tags and Javascript

The site coding standard is HTML5. It enables the use of graphic and moving elements in banners which were previously produced using e.g. Flash. HTML5 is better compatible with various mobile devices and does not require separate software that the user would have to download.

In most banner positions of Totalvene.fi, it is possible to run HTML5 and Javascript creative content. Notice the following:

• It is recommended to run HTML5, tags, and Javascript-based ads from a third-party server if possible; if this is not possible, please deliver the HTML creative content in a zipped folder with an index.html file that opens the ad.
• The files must use the UTF-8 character set.
• Links should open a new browser tab using the target="_blank" addition, preferably also with the rel="noopener" addition.
• Use inline CSS styles and HTML so that the opening view of the ad can be loaded as quickly as possible.
• Avoid initial load dependencies to js or CSS files preventing or altering rendering.
• Please minimize the need for processing power e.g. in animations.
• Avoid global variables, loops or times (reset timers and loops directly after running), the use of Mootools or jQuery libraries, and eval().
• Avoid connections and downloads from several different websites and services.
• Make all HTML5 banners responsive. The website tries to scale also HTML5 banner depending on the device’s screen siz both in mobile and desktop modes.
• With mobile banners, take into account that the banners will be scaled to 300x300px (Mobile panorama) or 300x250px (Article parade) depending on the device’s screen size.

Please follow the file size guidelines provided in the section Prices and technical specifications. HTML5 creative content may be max 20% larger in the initial load.

Please deliver the creative content in good time so that we can evaluate its functionality in the desired banner position.

Please test the creative content’s responsivity and compatibility with different browsers and devices.

The client is responsible for the ads’ source code validity, functionality and data security, e.g. damages to third parties. Totalvene.fi does not have the possibility to test or correct faulty ads.

Supported browsers

The site functions with the modern Mozilla Firefox, Safari, Google Chrome, Internet Explorer (IE10 or newer versions), and Opera browsers, as well as on the iOS and Android mobile platforms. The site also mainly functions in the Windows Phone environment, but as the number of these devices is continuously decreasing, the functionality does not correspond to the other mobile platforms in all aspects.

The deliverer of an ad must ensure the ad’s suitability and test it before delivery. Totalvene.fi does not have the possibility to test or correct faulty ads.

Linkit

Links included in banners always open in a new window.

Sound

If the creative content is made with Javascript or HTML5 technologies and includes sound, the ad must include control buttons for the sound. The users must be able to adjust the volume in their own devices.

6. Delivering creative content

The creative content should be delivered to us 3 working days before campaign start. The deadline for video and HTML5 creatives is 5 days before campaign start.

• The ad must meet all the required technical specifications. It must be delivered on time..
• The deliverer of the ad is responsible for the content, layout and data security of the creative content. Ads with technical difficulties or offensive content will be deleted from the site.
• The creative content must not be edited into an editorial form.
• Totalvene.fi reserves all rights to approve ads to the site.

The creatives should be delivered to ilmoitukset@totalvene.fi. Please provide the following information:

• The target of the ad and campaign
• Campaign start and end dates
• Ad link (URL)
• Contact person and contact details
• Name the creative files so that they are easily recognized, for instance, “client_banner_size.jpg”. Javascript and HTML5 source codes must be checked for data security and delivered as UTF-8 encoded text files.

Should the creative content be delivered late, we cannot guarantee the agreed-upon campaign start date.

If the ad you have designed does not meet our requirements, please contact us first, and we will try to find a suitable solution for you.

If you have any questions about creative content, you can contact us at info@totalvene.fi.

7. More information on online advertising

Buying ad space and advertising at Totalvene.fi is easy. We will sell you an ad package that fits your budget and schedule. You will receive the desired number of views and the desired position at the desired time.

Ad impressions

When a visitor arrives at Totalvene.fi, the site ads are downloaded in their individual positions to accumulate impressions, i.e. views. When the visitor moves on to read other content (articles) on the site, ads are downloaded again with the articles and accumulate more impressions.

Impression costs

The ad pricing at Totalvene.fi is based on 1,000 impressions, CPM, Cost per Mille. The prices vary depending on the ad position. Our most expensive ad, Wallpaper, covering nearly the whole screen, costs €90 CPM, whereas the smallest banner, the Sponsor box, only costs €34 CPM.

Do clicks say it all?

Clicks are only one way to price or evaluate the attractiveness of an online ad. Online ads have the same media coverage as print ads. The ad has been noticed even if there are no contacts right away.

Ad size

The ad size is provided in pixels, px. The topmost ad on our frontpage, for instance, the Panorama, is sized 980x120px.

File size

If the file is too big, the page loads more slowly. This is why we recommend an exact maximum file size for each banner size (see section Prices and technical specifications).

File formats

Ads can be designed using various file templates. At Totalvene.fi, we recommend the jpg, gif, png, Javascript, and HTML5 file formats. Due to compatibility problems on most mobile devices, we do not accept Flash files. Moreover, the most popular browsers such as Safari or Google Chrome will not show ads made with Flash without separately installed software. Instead of Flash, we recommend using the HTML5 technology that produces end results just as effective as Flash.

More questions? Do not hesitate to ask. We will be happy to help you: info@totalvene.fi.